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The roles of Categorization Theory and confirmation bias in Australian owned brands
Cheah, Isaac; Phau, Ian - 2008
The paper proposes a research framework to study the influence of country of origin cues, consumer economic nationalistic and consumer ethnocentric tendencies toward product judgement of and the willingness to buy Australian brands. Categorization theory, confirmation bias and schema congruity...
Persistent link: https://www.econbiz.de/10009434827
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A factor and structural equation analysis of the enterprise systems success measurement model
Sedera, Darshana; Gable, Guy G. - 2004
Enterprise systems entail complex organizational interventions. Accurately gauging the impact of any complex information system requires understanding its multidimensionality, and the development of a correspondent, standardized, validated, and robust measurement instrument. Despite the...
Persistent link: https://www.econbiz.de/10009437498
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Is corporate social responsibility linked with firm performance? An alternative test
Galbreath, Jeremy; Shum, P. - 2009
Direct tests between corporate social responsibility (CSR) and firm performance (FP) have been argued to be a futile … affects firm performance. Studying a sample of Australian business firms the findings suggest that CSR is positively linked … with firm performance. However, the effect is indirect: reputation and customer satisfaction fully mediate the CSR …
Persistent link: https://www.econbiz.de/10009434794
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The lean mindset : ask the right questions
Poppendieck, Mary; Poppendieck, Mary B.; Poppendieck, … - 2014 - 1. print.
Persistent link: https://www.econbiz.de/10010204493
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Brand new : solving the innovation paradox ; how great brands invent and launch new products, services, and business models
Maddock, G. Michael; Uriarte, Luisa C. - 2011
book teaches other companies how they can maximize performance and revenue.. Presents an overarching strategy for creating …
Persistent link: https://www.econbiz.de/10009297598
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Flexible product development : building agility for changing markets
Smith, Preston G. - 2007 - 1st ed.
Persistent link: https://www.econbiz.de/10003441491
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Sense and respond : how successful organizations listen to customers and create new products continuously
Gothelf, Jeff; Seiden, Joshua; Seiden, Josh - 2017
We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. New technologies are transforming the way companies interact with their...
Persistent link: https://www.econbiz.de/10011599722
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Mastering Lean Product Development : Geschwindigkeit, Erfolg und Qualität der Produktentwicklung mit Lean-Events maximieren
Mascitelli, Ronald - 2015 - 1. Auflage in deutscher Sprache
Persistent link: https://www.econbiz.de/10014009574
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Mastering Lean Product Development : A Practical, Event-Driven Process for Maximizing Speed, Profits, and Quality
Mascitelli, Ronald - 2011
Persistent link: https://www.econbiz.de/10013546702
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Marketing for entrepreneurs : concepts and applications for new ventures
Crane, Frederick G. - 2013 - second edition
Persistent link: https://www.econbiz.de/10013548207