Front Cover -- Contents -- Acknowledgments -- Introduction -- Chapter 1: Visual Strategy -- Chapter 2: Understanding the Current State -- Chapter 3: Opportunity Identification -- Chapter 4: Idea Generation -- Chapter 5: Delivering Profitable Innovation to Targeted Customers -- Chapter 6:...

We're in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people's behavior in real time, communicate internally at extraordinary speed, and innovate continuously. New technologies are transforming the way companies interact with their...

"Stop marketing. Start UnMarketing. No one likes cold calls at dinnertime, junk mail overflowing your mailbox, and advertisements that interrupt your favorite shows. If this is "marketing," then the world would probably prefer whatever is the opposite of that. If you're ready to stop marketing...