Produkte und Services vom Kunden aus denken : Einführung in den Customer Jobs Canvas
Reinhard Ematinger, Sandra Schulze
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Ematinger, Reinhard ; Schulze, Sandra |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler] |
| Subject: | Beziehungsmarketing | Relationship marketing | Produktentwicklung | New product development | Kundenservice | Customer service | Deutschland | Germany | Kundenorientierung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | IX, 61 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Ratgeber |
| Language: | German |
| ISBN: | 3-658-20924-0 ; 978-3-658-20924-7 ; 978-3-658-20925-4 |
| Other identifiers: | 10.1007/978-3-658-20925-4 [DOI] |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011792832