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"As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and...
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"The popularity of blogs, wikis, and social networking demands a strong understanding of the hot Web 2.0 applications that are relevant today and this book provides the underlying concepts and business applications of these new tools Includes engaging and challenging projects so readers can...
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Aus dem Verlagstext: Das Digital Innovation Playbook ist das erste komplette Handbuch für alle, die Innovation … Tools und Methoden ein von der Innovationsberatung Dark Horse Innovation speziell entwickeltes Framework bereit …-das Innovation Board. Es ist zugleich taktischer Rahmen und Spielanleitung für Innovation. Enthält ausführliche Beschreibungen in der …
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