In this paper, we consider a static model for advertising strategies and pricing decisions in supply chain with one … cooperative game. The comparison between the three models reveals that the advertising, the pricing, the consumer demand and the … retail price and advertising. The manufacturer sets the wholesale price, invests in advertising (at national level) and …

related. Our paper examines the optimal decisions on advertising (local, national and cooperative advertising) in a …, and we investigate the impact of the existing of competition at retail level, the retailer coalition and the cooperation … the equilibrium analysis and using numerical example, comparing results indicates that all advertising, the sales volume …

. Specifically, we investigated the scope of the phenomenon of persuasion in advertising. It examines advertisements in publications …

We consider a cooperative advertising channel consisting of a manufacturer selling its product through a retailer in … competition with another independent retailer. The manufacturer subsidizes its retailer's advertising only when a certain …

allocation, and pricing and advertising decisions. The demand dynamics are usually extensions of the classical advertising … to investigate inventory issues, wholesale and retail pricing strategies, and outsourcing in dynamic environments. The … used to model cooperative advertising programs, store brand and national brand advertising strategies, shelf space …