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Reconceptualising buyer behavi...
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Digital booking services : comparing online with phone reservation services
Schaarschmidt, Mario
;
Höber, Björn
- In:
The journal of services marketing
31
(
2017
)
7
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pp. 704-719
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Live and digital engagement with the visual arts
Ateca-Amestoy, Victoria
;
Castiglione, Concetta
- In:
Journal of cultural economics
47
(
2023
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4
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pp. 643-692
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Online technologies and sports : a new era for sponsorship
Koronios, Konstantinos
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Dimitropoulos, Panagiotis
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The journal of high technology management research
31
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2020
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Factors impacting digital buyer's decision : role played by virtual store and social networking sites as selling medium for consumer electronics
Tomar, Malvika
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Pandey, Amit Kumar
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International journal of public sector performance …
12
(
2023
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3
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Significance of Electronic Word-of-mouth in today's digital era : a conceptual study
Nair, Kiran S.
- In:
Indian journal of economics & business : IJEB
16
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2017
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2
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pp. 229-239
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Exploring the drivers of brand loyalty in a digitized world
Khattak, Toobah Sharif
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Billah, Usamah Iyyaz
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The Lahore journal of business
10
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2022
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2
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Consumers' attitude towards social media advertising and their behavioural response : the moderating role of corporate reputation
Boateng, Henry
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Okoe, Abednego Feehi
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9
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2015
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4
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Effectiveness of mobile marketing on the customer's experience in Kingdom of Saudi Arabia : a social media perspective
Khalufi, Nasser
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Khairul Anuar Mohammad Shah
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Qaisar Iqbal
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Expert journal of marketing
7
(
2019
)
2
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pp. 100-111
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Consumer response to disclosures in digitally retouched advertisements
Schirmer, Nadine Andrea
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Schwaiger, Manfred
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Taylor, …
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Journal of public policy & marketing : JPP & M ; an …
37
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2018
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1
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Hook vs. hope : how to enhance customer engagement through gamification
Eisingerich, Andreas B
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Marchand, André
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Fritze, …
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International journal of research in marketing : IJRM ; …
36
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2019
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