Similar Search Results

Risk and return of IT investment : evidence from SCM and CRM announcements

Li, Yangfan; Huang, Jinghua - In: International journal of networking and virtual … 11 (2012) 3/4, pp. 290-304

Persistent link: https://www.econbiz.de/10009631811

Business value of enterprise micro-blogging : empirical study from Weibo.com in Sina

Huang, Jinghua; Zhang, Jing; Li, Yangfan; Lv, Zhepeng - In: Journal of global information management : an official … 22 (2014) 3, pp. 32-56

Persistent link: https://www.econbiz.de/10010474345

Using user- and marketer-generated content for box office revenue prediction : differences between microblogging and third-party platforms

Song, Tingting; Huang, Jinghua; Tan, Yong; Yu, Yifan - In: Information systems research : ISR 30 (2019) 1, pp. 191-203

Persistent link: https://www.econbiz.de/10012038218

Triadic closure, homophily, and reciprocation : an empirical investigation of social ties between content providers

Song, Tingting; Tang, Qian; Huang, Jinghua - In: Information systems research : ISR 30 (2019) 3, pp. 912-926

Persistent link: https://www.econbiz.de/10012118900

Business Value of Enterprise Micro-blogging: Empirical Study from Weibo.com in Sina

Huang, Jinghua; Zhang, Jing; Li, Yangfan; Lv, Zhepeng - In: Journal of Global Information Management (JGIM) 22 (2014) 3, pp. 32-56

The increasing use of micro-blogging as a marketing tool has increased research attention on usage and business value of enterprise micro-blogging. Based on research on information system (IS) usage and resource-based view (RBV) theory, this study develops a model to reveal the mechanism of...

Persistent link: https://www.econbiz.de/10011120101

Risk and return of IT investment : evidence from SCM and CRM announcements

Li, Yangfan; Huang, Jinghua - In: International journal of networking and virtual … 11 (2012) 3/4, pp. 290-304

Persistent link: https://www.econbiz.de/10010038761

Effect of instant messenger use on purchase decision of consumers : the role of communication quality and content

Lu, Zhepeng; Wang, Xiaoshan; Huang, Jinghua - In: Internetworked world : 15th Workshop on e-Business, WeB …, (pp. 125-138). 2017

Persistent link: https://www.econbiz.de/10011758906

An e-commerce performance assessment model : its development and an initial test on e-commerce applications in the retail sector of China

Huang, Jinghua; Jiang, Ximin; Tang, Qian - In: Information & management : the internat. journal of … 46 (2009) 2, pp. 100-108

Persistent link: https://www.econbiz.de/10003868566

An empirical study on critical success factors for electronic commerce in the Chinese publishing industry

Huang, Jinghua; Zhao, Chunjun; Li, Jingting - In: Frontiers of business research in China : selected … 1 (2007) 1, pp. 50-66

Persistent link: https://www.econbiz.de/10003759357

MGC, consumers’ engagement with MGC, WOM and consumers’ purchase intention : the case of Weibo platform

Lv, Zhepeng; Jin, Yue; Huang, Jinghua - In: Information systems and e-business management : ISeB 19 (2021) 2, pp. 495-516

Persistent link: https://www.econbiz.de/10012616928