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Conceptualizing luxury buying behavior : the Indian perspective
Jain, Varsha; Roy, Subhadip; Ranchhod, Ashok - In: The journal of product & brand management 24 (2015) 3, pp. 211-228
Persistent link: https://www.econbiz.de/10011378279
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Online trust-building mechanisms for existing brands : the moderating role of the e-business platform certification system
Ke, Dan; Chen, Anran; Su, Chenting - In: Electronic commerce research 16 (2016) 2, pp. 189-216
Persistent link: https://www.econbiz.de/10011527509
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Second-hand shopping and brand loyalty : the role of online collaborative redistribution platforms
Abbes, Intissar; Hallem, Yousra; Taga, Nadia - In: Journal of retailing and consumer services 52 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012132170
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From product brand to platform brand : business evolution of Internet clothing brand Handu
He, Jiaxun; Zhu, Liangjie - In: China-focused cases : selected winners of the CEIBS …, (pp. 137-166). 2019
Persistent link: https://www.econbiz.de/10012004094
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The effects of portal website attitude and e-services on branding of e-stores
Chen, Hsiu-li; Mathews, Shane - In: Australasian marketing journal 21 (2013) 3, pp. 155-160
Persistent link: https://www.econbiz.de/10010125796
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Seller marketing capability, brand reputation, and consumer journeys on e-commerce platforms
Mu, Jifeng; Zhang, Jonathan Z. - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 994-1020
Persistent link: https://www.econbiz.de/10012614778
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The role of personal brand on consumer behaviour in tourism contexts : the case of Madeira
Sousa, Bruno; Rodrigues, Sónia - In: Enlightening tourism : ET ; a pathmaking journal 9 (2019) 1, pp. 38-62
Persistent link: https://www.econbiz.de/10012118623
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Brand matters : leveraging the power of personal branding to achieve professional success
Edmiston, Dawn - In: Go-to-market strategies for women entrepreneurs : …, (pp. 261-270). 2019
Persistent link: https://www.econbiz.de/10012221238
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Motivating professional student behavior through a gamified personal branding assignment
Robson, Karen - In: Journal of marketing education : JME 41 (2019) 2, pp. 154-164
Persistent link: https://www.econbiz.de/10012113913
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Consumer social network brand identification and personal branding : how do social network users choose among brand sites?
Kucharska, Wioleta - 2016 - This version 10/10/2016
Social network brand sites are increasingly attracting the attention of scientists and managers intrigued by their potential application for brand value creation. The aim of this research is to fill the gap in understanding how users choose among social networking sites as an act of brand...
Persistent link: https://www.econbiz.de/10011802304