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In the competitive market, virtual teams represent a growing response to the need for fasting time-to-market, low-cost and rapid solutions to complex organizational problems. Virtual teams enable organizations to pool the talents and expertise of employees and non-employees by eliminating time...
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production models and derive conditions that determine when open or closed innovation models are more appropriate. We contrast … the newly emerging "user-generated approach" to innovation in virtual worlds with the traditional "producer … conceive effective innovation and development strategies for designing virtual world offerings …
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