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Exploring PERMA in spectator sport : applying positive psychology to examine the individual-level benefits of sport consumption
Doyle, Jason P.; Filo, Kevin; Lock, Daniel; Funk, Daniel C. - In: Sport management review 19 (2016) 5, pp. 506-519
Persistent link: https://www.econbiz.de/10011624383
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The development and change of brand associations and their influence on team loyalty over time
Kunkel, Thilo; Doyle, Jason P.; Funk, Daniel C.; Du, James - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 117-134
Persistent link: https://www.econbiz.de/10011489217
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Exploring sport brand double jeopardy : the link between team market share and attitudinal loyalty
Doyle, Jason P.; Filo, Kevin; McDonald, Heath; Funk, … - In: Sport management review 16 (2013) 3, pp. 285-297
Persistent link: https://www.econbiz.de/10009787479
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Examining the longitudinal structure, stability, and dimensional interrelationships of team identification
Lock, Daniel; Funk, Daniel C.; Doyle, Jason P.; … - In: Journal of sport management : the official journal of … 28 (2014) 2, pp. 119-135
Persistent link: https://www.econbiz.de/10010371651
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"I was there from the start" : the identity-maintenance strategies used by fans to combat the threat of losing
Doyle, Jason P.; Lock, Daniel; Funk, Daniel C.; Filo, Kevin - In: Sport management review 20 (2017) 2, pp. 184-197
Persistent link: https://www.econbiz.de/10011697687
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Understanding the antecedents to public interest and engagement with heritage
McDonald, Heath - In: European journal of marketing : EJM 45 (2011) 5, pp. 780-804
Persistent link: https://www.econbiz.de/10009231875
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The factors influencing churn rates among season ticket holders : an empirical analysis
McDonald, Heath - In: Journal of sport management : the official journal of … 24 (2010) 6, pp. 676-701
Persistent link: https://www.econbiz.de/10008825838
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Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time
McDonald, Heath; Karg, Adam - In: Journal of marketing communications 21 (2015) 5, pp. 372-391
Persistent link: https://www.econbiz.de/10011487800
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Segmenting initial fans of a new team : a taxonomy of sport early adopters
McDonald, Heath; Leckie, Civilai; Karg, Adam; … - In: Journal of consumer behaviour : an international … 15 (2016) 2, pp. 136-148
Persistent link: https://www.econbiz.de/10011477180
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The uniqueness of sport : testing against marketing's empirical laws
Baker, Bradley J.; McDonald, Heath; Funk, Daniel C. - In: Sport management review 19 (2016) 4, pp. 378-390
Persistent link: https://www.econbiz.de/10011566663