Mihaela, Barbu Andreea; Tudor, Ionescu Florin - In: Annals of Faculty of Economics 1 (2012) 2, pp. 795-800
In public services, the political component of the marketing environment has a major importance, as all decisions … have a unitary goal and integrate harmoniously within a single process. A tool from the management-marketing literature … strategic marketing planning.This paper presents, firstly, requirements and particularities of this process in the public sector …