Drivers, barriers, and facilitators of entrepreneurship at bop : review, conceptual framework and research agenda
Year of publication: |
2022
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Authors: | Kumar, Avinash ; Kumra, Rajeev ; Singh, Ramendra |
Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 42.2022, 3, p. 381-413
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Subject: | base of the pyramid producer | conceptual model | subsistence entrepreneur | systematic literature review | well-being | Entrepreneurship | Entrepreneurship approach | Bibliometrie | Bibliometrics | Unternehmensgründung | Business start-up | Armutsbekämpfung | Poverty reduction |
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