Base of the pyramid producers' constraints : an integrated review and research agenda
Year of publication: |
2022
|
---|---|
Authors: | Kumar, Avinash ; Kumra, Rajeev ; Singh, Ramendra |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 140.2022, p. 115-129
|
Subject: | Base of the pyramid producer | Conceptual framework | Constraints | Extended typology | Marketing system view | Propositions | Subsistence entrepreneur |
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