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Web analytics applications, opportunities and challenges to online retail in India
Kumar, Vikas; Ayodeji, Ogunmola Gabriel - In: International journal of services and operations … 41 (2022) 4, pp. 463-485
Persistent link: https://www.econbiz.de/10013257550
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Big data analytics on enterprise credit risk evaluation of e-Business platform
Wang, Fatao; Ding, Lihui; Yu, Hongxin; Zhao, Yuanjun - In: Information systems and e-business management : ISeB 18 (2020) 3, pp. 311-350
Persistent link: https://www.econbiz.de/10012416429
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Korean fashion and beauty livestreaming commerce before and after COVID-19
Hwang, RakGun; Lee, MinKyung - In: Businesses 2 (2022) 3, pp. 339-354
interest since the onset of the coronavirus disease 2019 (COVID-19) pandemic. To this end, a consumer perception survey on live …
Persistent link: https://www.econbiz.de/10013459207
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Business Intelligence (BI) in firm performance : role of big data analytics and blockchain technology
Pancić, Mladen; Cućić, Dražen; Serdarušić, Hrvoje - In: Economies : open access journal 11 (2023) 3, pp. 1-19
The analysis of the causes or drivers of the adoption of big data analytics and blockchain and their subsequent influence on firm performance has become a significant need as a direct result of the rapidly expanding popularity of business intelligence. The purpose of this research is to present...
Persistent link: https://www.econbiz.de/10014317391
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Network evolution analysis of e-business entrepreneurship : big data analysis based on taobao intelligent information system
Ye, Zheng; Zheng, Jianzhuang; Tu, Ruiyi - In: Information systems and e-business management : ISeB 18 (2020) 4, pp. 665-679
Persistent link: https://www.econbiz.de/10012416479
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On the edge of Big Data : drivers and barriers to data analytics adoption in SMEs
Justy, Théo; Pellegrin-Boucher, Estelle; Lescop, Denis; … - In: Technovation : the international journal of … 127 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014490622
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Determinants of intention to adopt big data and outsourcing among SMEs : organisational and technological factors as moderators
Iranmanesh, Mohammad; Lim, Kok Hong; Behzad Foroughi; … - In: Management decision 61 (2023) 1, pp. 201-222
Persistent link: https://www.econbiz.de/10013482729
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Use of big data analytics for small and medium sized businesses
Chernova, Olga A.; Mitrofanova, Inna V.; Pleshakova, … - In: Serbian journal of management : an international … 18 (2023) 1, pp. 93-109
Persistent link: https://www.econbiz.de/10014308876
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Data science and marketing in e-commerce amid COVID-19 pandemic
Fedirko, Olha; Zatonatska, Tetiana; Wolowiec, Tomasz; … - In: European research studies 24 (2021) 2, pp. 3-16
Persistent link: https://www.econbiz.de/10012663812
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The impact of digital innovations on marketing and consumers
Ratchford, Brian Thomas - In: Marketing in a digital world, (pp. 35-61). 2019
Persistent link: https://www.econbiz.de/10012123415