A cross-cultural investigation of new product strategies for technological and design innovations
Year of publication: |
2014
|
---|---|
Authors: | Griffith, David A. ; Rubera, Gaia |
Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 22.2014, 1, p. 5-20
|
Subject: | innovations | technological innovations | design innovations | product portfolio breadth | cross-cultural | Innovation | Westliche Staaten | Western countries | Produktentwicklung | New product development | Technischer Fortschritt | Technological change | Innovationsmanagement | Innovation management | Produktgestaltung | Product design | Produktmanagement | Product management |
-
Design roadmapping in an uncertain world : implementing a customer-experience-focused strategy
Kim, Euiyoung, (2018)
-
Dan, Sujan M., (2018)
-
Simoni, Michele, (2014)
- More ...
-
Griffith, David A., (2017)
-
Cillo, Paola, (2018)
-
Rubera, Gaia, (2012)
- More ...