A process approach to harnessing crowd-sourcing for new product development
Year of publication: |
2013
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Authors: | Jagoda, Kalinga ; Maheshwari, Bharat ; Roy, Daniel |
Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-878X, ZDB-ID 2193394-7. - Vol. 8.2013, 4, p. 395-410
|
Subject: | crowd sourcing | new product development | NPD | Mini War Gaming | case study | Innovation | USA | United States | Innovationsmanagement | Innovation management | Produktentwicklung | New product development | Crowdsourcing |
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