Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
Year of publication: |
2023
|
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Other Persons: | Gázquez-Abad, Juan Carlos (ed.) ; Martínez-López, Francisco J. (ed.) ; Gielens, Katrijn (ed.) |
Institutions: | International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona> |
Publisher: |
2023.: Cham : Springer Nature Switzerland 2023.: Cham : Imprint: Springer |
Subject: | Digital transformation | eCommerce research | Social web technology | Social commerce | Psychological and behavioral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Digitalisierung | Digitization | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Welt | World | Online-Marketing | Internet marketing | Produktentwicklung | New product development | Branchenentwicklung | Sector development |
Published items: |
16 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | 1 Online-Ressource (X, 152 p. 18 illus., 11 illus. in color.) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift |
Language: | English |
ISBN: | 978-3-031-32894-7 ; 978-3-031-32893-0 ; 978-3-031-32895-4 ; 978-3-031-32896-1 |
Other identifiers: | 10.1007/978-3-031-32894-7 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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Martínez-López, Francisco J., (2022)
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Advances in Digital Marketing and eCommerce : Third International Conference, 2022
Martínez-López, Francisco J., (2022)
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Advances in national brand and private label marketing : Sixth International Conference, 2019
Martínez-López, Francisco J., (2019)
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Gázquez-Abad, Juan Carlos, (2016)
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Gázquez-Abad, Juan Carlos, (2016)
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Advances in national brand and private label marketing : Sixth International Conference, 2019
Martínez-López, Francisco J., (2019)
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