Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
Year of publication: |
2022
|
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Other Persons: | Martínez-López, Francisco J. (ed.) ; Gázquez-Abad, Juan Carlos (ed.) ; Ieva, Marco (ed.) |
Institutions: | International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona> |
Publisher: |
2022.: Cham : Springer International Publishing 2022.: Cham : Imprint: Springer |
Subject: | Digital transformation | eCommerce research | Social web technology | Social commerce | Psychological and behavioral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Digitalisierung | Digitization | Einzelhandel | Retail trade | Electronic Commerce | E-commerce | Welt | World | Online-Marketing | Internet marketing | Produktentwicklung | New product development |
Description of contents: | Description [swbplus.bsz-bw.de] |
Published items: |
23 hits in ECONIS - Online Catalogue of the ZBW
|
Extent: | 1 Online-Ressource (XI, 202 p. 36 illus., 14 illus. in color.) |
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Series: | |
Type of publication: | Book / Working Paper |
Type of publication (narrower categories): | Konferenzschrift |
Language: | English |
ISBN: | 978-3-031-06581-1 ; 978-3-031-06580-4 ; 978-3-031-06582-8 ; 978-3-031-06583-5 |
Other identifiers: | 10.1007/978-3-031-06581-1 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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