Assessing the critical determinants of cross-border e-commerce adoption intention in Vietnamese small and medium-sized enterprises : PLS-SEM algorithm approach
Year of publication: |
2024
|
---|---|
Authors: | Cuong Quoc Nguyen ; Anh Minh-Tu Nguyen ; Tran, Phong |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 10.2024, 1, Art.-No. 100257, p. 1-11
|
Subject: | Adoption Intention | Cross-Border E-commerce | PLS-SEM Algorithm | TOE-TPB | Vietnamese SMEs | Electronic Commerce | E-commerce | KMU | SME | Vietnam | Viet Nam | Online-Handel | Online retailing |
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