Cause-related marketing : a systematic review of the literature
Year of publication: |
2023
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Authors: | Bhatti, Hina Yaqub ; Galan-Ladero, M. Mercedes ; Galera Casquet, Clementina |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 20.2023, 1, p. 25-64
|
Subject: | Bibliometric Analysis | Cause-Related Marketing (CRM) | Corporate Social Responsibility (CSR) | Systematic Literature Review (SLR) | VOSViewer | Corporate Social Responsibility | Corporate social responsibility | Bibliometrie | Bibliometrics | Cause-Related Marketing | Cause-related marketing | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management |
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Patil, Tejaswi, (2023)
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The meaning and uses of cause-related marketing
Ikiebey, Godson, (2015)
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The influence of green advertising during a corporate disaster
Bodkin, Charles D., (2015)
- More ...
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Anything goes in cause related marketing? : the case of the "solidarity" traffic radar
Galan-Ladero, M. Mercedes, (2020)
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Cause-related marketing : case Studies from a global perspective
Galan-Ladero, M. Mercedes, (2021)
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The diversification-performance nexus : mediating role of information asymmetry
Khan, Mushtaq Hussain, (2021)
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