Mapping the cause-related marketing (CRM) field : document co-citation and bibliographic coupling approach
Year of publication: |
2023
|
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Authors: | Patil, Tejaswi ; Rahman, Zillur |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 20.2023, 2, p. 491-520
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Subject: | Bibliometric analysis | Cause marketing | Cause-related marketing (CRM) | Corporate social responsibility | Literature review | Corporate Social Responsibility | Bibliometrie | Bibliometrics | Beziehungsmarketing | Relationship marketing | Cause-Related Marketing | Cause-related marketing | Marketingmanagement | Marketing management |
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