Comparative advertising strategy for market leaders
Normand D. Turgeon
| Year of publication: |
1989 ; [Mikrofiche-Ausg.]
|
|---|---|
| Authors: | Turgeon, Normand |
| Publisher: |
Ann Arbor, Michigan : [Univ. Microfilms Internat.] |
| Extent: | XII, 256 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Dissertation u.a. Prüfungsschriften |
| Language: | English |
| Thesis: | Irvine, Calif., Univ. of California, Phil. Diss. 1988 |
| Source: |
Persistent link: https://www.econbiz.de/10004851565