Feeling the effects of a competitor's product recall : lessons learned by Quebec SMEs in the Cheese sector
Year of publication: |
2015
|
---|---|
Authors: | Turgeon, Normand ; Loudyi, Sara ; Gray, Brendan J. |
Published in: |
Journal of international food & agribusiness marketing : JIFAM. - Philadelphia, Pa. : Taylor & Francis, ISSN 0897-4438, ZDB-ID 1054998-5. - Vol. 27.2015, 1, p. 1-14
|
Subject: | Canada | conceptual model | dairy product | learning | product recall | KMU | SME | Kanada | Produkthaftung | Product liability | Käse | Cheese |
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