Competitive advertising within store flyers: A win–win strategy?
Year of publication: |
2010
|
---|---|
Authors: | Parguel, Béatrice ; Sabri, Ouidade ; Mimouni, Aîda |
Institutions: | Université Paris-Dauphine (Paris IX) |
Subject: | Perceived variety of the retailer’s assortment | Brand recognition | Competitive advertising | Store flyers |
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