COMPETITIVE ADVERTISING WITHIN STORE FLYERS: A WIN-WIN STRATEGY?
Year of publication: |
2010
|
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Authors: | Mimouni, Aîda ; Sabri-Zaaraoui, Ouidade ; Parguel, Béatrice |
Institutions: | HAL |
Subject: | store flyers | competitive advertising | brand recognition | perceived variety of the retailer's assortment |
Extent: | application/pdf |
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Series: | |
Type of publication: | Book / Working Paper |
Notes: | View the original document on HAL open archive server: http://halshs.archives-ouvertes.fr/halshs-00634439 Published, Journal of Retailing & Consumer Services, 2010, 17, 6, 478-486 |
Source: |
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