Predicting Advertising Pulsing Policies in an Oligopoly: A Model and Empirical Test
Year of publication: |
1993
|
---|---|
Authors: | Villas-Boas, J. Miguel |
Published in: |
Marketing Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0732-2399. - Vol. 12.1993, 1, p. 88-102
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | competitive strategies | competitive advertising | pulsing |
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