Conceptualizing luxury buying behavior : the Indian perspective
Year of publication: |
2015
|
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Authors: | Jain, Varsha ; Roy, Subhadip ; Ranchhod, Ashok |
Published in: |
The journal of product & brand management. - Bradford : Emerald, ISSN 1061-0421, ZDB-ID 1216417-3. - Vol. 24.2015, 3, p. 211-228
|
Subject: | India | Conceptual model | Consumer behavior | Qualitative research | Focus group discussion | Luxury branding | Indien | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Markenführung | Brand management | Marktforschung | Market research | Markenimage | Brand image |
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