Consumer acceptance of an innovative Bio-QR code traceability system for edible bird's nest
Year of publication: |
2024
|
---|---|
Authors: | Praparast Ausawanetmanee ; Jakkrit Thavorn ; Achara Chandrachai ; Worasak Klongthong ; Viwat Vchirawongwin ; Ekgasit, Sanong |
Published in: |
Journal of open innovation : technology, market, and complexity. - Basel : MDPI, ISSN 2199-8531, ZDB-ID 2832108-X. - Vol. 10.2024, 1, Art.-No. 100169, p. 1-15
|
Subject: | Bio-QR code | Diffusion of innovation (DOI) | Edible Bird’s Nest | Structural equation modeling (SEM) | Technology acceptance model (TAM) | Traceability system | Innovationsakzeptanz | Innovation adoption | Innovationsdiffusion | Innovation diffusion | Strukturgleichungsmodell | Structural equation model | Konsumentenverhalten | Consumer behaviour |
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