Customization 4.0 : Proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017
Year of publication: |
2018
|
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Other Persons: | Hankammer, Stephan Martin (ed.) ; Nielsen, Kjeld (ed.) ; Piller, Frank T. (ed.) ; Schuh, Günther (ed.) ; Wang, Ning (ed.) |
Publisher: |
Cham : Springer International Publishing |
Subject: | Deutschland | Germany | Mass Customization | Mass customization | Beziehungsmarketing | Relationship marketing | Welt | World | Konsumentenverhalten | Consumer behaviour |
Extent: | Online-Ressource (XVIII, 702 p. 181 illus., 88 illus. in color, online resource) |
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Series: | |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-3-319-77556-2 ; 978-3-319-77555-5 |
Other identifiers: | 10.1007/978-3-319-77556-2 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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