Digital Marketing Technologies

by Hashem Aghazadeh, Mozhde Khoshnevis

Part I: Digital Marketing Overview -- Chapter 1: Digital Marketing Fundamentals -- Chapter 2: Digital Marketing Analysis and Strategy -- Chapter 3: Digital Marketing Implementation and Practice -- Part II: Applications of Marketing Technologies (Martechs) -- Chapter 4: Marketing Technologies (Martechs) -- Chapter 5: Main Martechs in Brief -- Chapter 6: Applications of Marketing Technologies (Martechs) in Digital Marketing -- Chapter 7: Martechs and Digital Marketing+ (Types of Digital Marketing) -- Part III: Case Studies -- Chapter 8 of Marketing Technologies (Martechs) in Business and Marketing -- References.

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Year of publication:	2024
Authors:	Aghazadeh, Hashem ; Khoshnevis, Mozhde
Publisher:	2024.: Singapore : Springer Nature Singapore 2024.: Singapore : Imprint: Palgrave Macmillan
Subject:	Digital Marketing \| Marketing Technology \| Marketing Analytics \| Marketing Intelligence \| Digital Business \| Database Marketing \| Artificial Intelligence \| Online-Marketing \| Internet marketing \| Marketing \| Künstliche Intelligenz \| Artificial intelligence \| IT-gestütztes Marketing \| Computer-assisted marketing \| Marketingmanagement \| Marketing management \| Electronic Commerce \| E-commerce \| Digitalisierung \| Digitization

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Extent:	1 Online-Ressource (XXI, 230 p. 12 illus., 3 illus. in color.)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	9789819706075 ; 9789819706068 ; 9789819706082
Other identifiers:	10.1007/978-981-97-0607-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10014519029