Discovering the factors influencing the decision making among Generation Y for luxury and premium spas
Year of publication: |
2019
|
---|---|
Authors: | Jain, Varsha ; Naik, Aastha ; Ganesh B. E. |
Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 19.2019, 4, p. 509-528
|
Subject: | luxury spa | premium spa | Generation Y | India | decision making | Luxusgüter | Luxury goods | Indien | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour |
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