Factors affecting the brand image of Yoga : perceptions of consumers and instructors
Year of publication: |
2018
|
---|---|
Authors: | Jain, Varsha ; Shah, Hardeek S. ; Ganesh B. E. |
Published in: |
South Asian journal of management : SAJM. - Hyderabad : AMDISA, ISSN 0971-5428, ZDB-ID 2446149-0. - Vol. 25.2018, 4, p. 150-172
|
Subject: | Brand Image | India | Practice | Yoga | Young Adult | Indien | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management |
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