Exploring the interplay between customer perceived brand value and customer brand co-creation behaviour dimensions
Year of publication: |
2020
|
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Authors: | France, Cassandra ; Grace, Debra ; Lo Iacono, Joseph ; Carlini, Joan |
Published in: |
The journal of asset management. - Basingstoke : Palgrave Macmillan, ISSN 1470-8272, ZDB-ID 2209717-X. - Vol. 27.2020, 4, p. 466-480
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Subject: | Customer brand co-creation | Co-creation behaviour | Value co-creation | Customer perceived value | Brand management | Markenführung | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Konsumentenverhalten | Consumer behaviour | Kundenwert | Customer value | Marketingmanagement | Marketing management | Markenimage | Brand image |
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