The corporate social responsibility (CSR) employer brand process : integrative review and comprehensive model
Year of publication: |
2019
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Authors: | Carlini, Joan ; Grace, Debra ; France, Cassandra ; Lo Iacono, Joseph |
Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 35.2019, 1/2, p. 182-205
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Subject: | Corporate social responsibility employer brand | CSR | CSR branding | employer brand | internal CSR | Firmenimage | Corporate reputation | Corporate Social Responsibility | Corporate social responsibility | Personalmarketing | HR marketing | Unternehmensethik | Business ethics |
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