Headquarters to subsidiary transfer effects on marketing strategy exploitation
Year of publication: |
2014
|
---|---|
Authors: | Schleimer, Stephanie C. ; Coote, Leonard V. ; Riege, Andreas |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 67.2014, 3, p. 307-315
|
Publisher: |
Elsevier |
Subject: | Marketing strategy exploitation | Survey research | Structural equation modeling | Transfer effects |
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