How do factors of brand-related behavior (brand loyalty, brand relevance in category, brand schematicity) impact consumers' alcoholic drink purchases?
Year of publication: |
2023
|
---|---|
Authors: | Temesi, Ágoston ; Lakner, Zoltán ; Unger-Plasek, Brigitta |
Published in: |
International journal of wine business research. - Bradford : Emerald, ISSN 1751-1070, ZDB-ID 2279092-5. - Vol. 35.2023, 4, p. 521-537
|
Subject: | Beer | Brands | Consumer behavior | Palinka | Spirits | Structural equation modeling | Survey research | Wine | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Alkoholkonsum | Alcohol consumption | Markenimage | Brand image | Strukturgleichungsmodell | Structural equation model | Markenartikel | Brand | Marktforschung | Market research | Wein | Bier | Markentreue | Brand loyalty |
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