The impact of customer perceived support on target-based customer citizenship behaviors : the mediating effects of brand reputation and satisfaction
Year of publication: |
2022
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Authors: | Ahmed Hassaan Mohammed Ali ; Song, Jing ; Zhang, Min |
Published in: |
International journal of management, economics and social sciences : IJMESS. - Jersey City, NJ : [Verlag nicht ermittelbar], ISSN 2304-1366, ZDB-ID 2678845-7. - Vol. 11.2022, 2/3, p. 140-164
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Subject: | Customer perceived support | customer satisfaction | customer-based brand reputation | target-based customer citizenship behaviors | marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Markenimage | Brand image | Dienstleistungsqualität | Service quality | Firmenimage | Corporate reputation |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.32327/IJMESS/11.2-3.2022.7 [DOI] hdl:10419/266171 [Handle] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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