Innovation aesthetics : the relationship between category cues, categorization certainty, and newness perceptions
Year of publication: |
2013
|
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Authors: | Goode, Miranda R. ; Dahl, Darren W. ; Moreau, C. Page |
Published in: |
The journal of product innovation management : an international publication of the Product Development & Management Association. - Oxford : Blackwell Publishing, ISSN 0737-6782, ZDB-ID 722136-8. - Vol. 30.2013, 2, p. 192-208
|
Subject: | Produktgestaltung | Product design | Ästhetik | Aesthetics | Produktentwicklung | New product development | Erwartungswert | Expected value | Konsumentenverhalten | Consumer behaviour | Experiment |
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