Inverting the global innovation-flow paradigm : a multi-method study of innovation in a global market context
von Sergej Janda-Eble Edler von Burgringen, M.Sc. ; erste Gutachterin: Prof. Dr. Sabine Kuester
| Year of publication: |
März 2017
|
|---|---|
| Authors: | Janda-Eble, Sergej |
| Other Persons: | Kuester, Sabine (degree supervisor) |
| Institutions: | Universität Mannheim (degree granting) |
| Publisher: |
Mannheim |
| Subject: | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Schwellenländer | Emerging economies | Konsumgut | Innovation | Multinationales Unternehmen |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XII, 140 Seiten Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Dissertation, Universität Mannheim, 2017 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011668865