La méthodologie de la méta-analyse en marketing
Year of publication: |
2012
|
---|---|
Authors: | Laroche, Patrice ; Soulez, Sébastien |
Published in: |
Recherche et applications en marketing. - London : SAGE, ISSN 0767-3701, ZDB-ID 634918-3. - Vol. 27.2012, 1, p. 79-105
|
Subject: | meta-analysis | marketing | methodology | production bias | literature review |
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