Managing platform-based ecosystems in B2B markets : out-bound open innovation perspective
Year of publication: |
2022
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Authors: | Tsai, Chung-Lin ; Ahn, Joon Mo ; Mortara, Letizia |
Published in: |
International journal of technology management : IJTM. - Geneva : Inderscience Enterprises Ltd, ISSN 1741-5276, ZDB-ID 2048159-7. - Vol. 89.2022, 3/4, p. 139-162
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Subject: | platform-based ecosystems | digital platforms | out-bound open innovation | Innovationsmanagement | Innovation management | Open Innovation | Open innovation | Digitale Plattform | Digital platform | B-to-B-Marketing | Business-to-business marketing | Produktentwicklung | New product development | Social Web | Social web |
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