MARKETING STRATEGIC PLANNING – A MODERN APPROACH WITHIN PUBLIC INSTITUTIONS’ MANAGEMENT
Year of publication: |
2011
|
---|---|
Authors: | BARBU, ANDREEA MIHAELA |
Published in: |
International Conference Modern Approaches in Organisational Management and Economy. - Faculty of Management, Academy of Economic Studies, Bucharest, Romania. - Vol. 5.2011, 1, p. 59-63
|
Publisher: |
Faculty of Management, Academy of Economic Studies, Bucharest, Romania |
Subject: | marketing | strategic planning | public administration |
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