New products management
Merle Crawford; Anthony Di Benedetto
| Year of publication: |
c 2008 ; 9. ed.
|
|---|---|
| Authors: | Crawford, C. Merle ; Di Benedetto, C. Anthony |
| Publisher: |
Boston, Mass. [u.a.] : McGraw-Hill/Irwin |
| Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Produktplanung | Neues Produkt |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [loc.gov] |
| Extent: | XVIII, 558 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes index 0810 |
| ISBN: | 978-0-07-352988-2 ; 0-07-352988-5 |
| Classification: | Forschung und Entwicklung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003530462