New products management
Merle Crawford (University of Michigan - emeritus), Anthony Di Benedetto (Temple University)
| Year of publication: |
[2021] ; Twelfth edition, international student edition
|
|---|---|
| Authors: | Crawford, C. Merle ; Di Benedetto, C. Anthony |
| Publisher: |
[2021]: New York, NY : McGraw-Hill |
| Subject: | Produktentwicklung | New product development | Innovationsmanagement | Innovation management |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | xvii, 494 Seiten Illustrationen, Diagramme 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Auf dem Umschlag: "This international student edition is for use outside of the U.S." Includes bibliographical references and index |
| ISBN: | 978-1-260-57508-8 ; 1-260-57508-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012486376