Personalizing 3D virtual fashion stores : exploring modularity with a typology of atmospherics based on user input
Year of publication: |
2021
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Authors: | Wu, Juanjuan ; Song, Sanga ; Whang, Claire Haesung |
Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 58.2021, 4, p. 1-10
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Subject: | 3D virtual stores | Atmospherics | Personalization | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality | Ladengestaltung | Store design | Mode | Fashion | Persönlichkeitspsychologie | Personality psychology | Virtuelle Organisation | Virtual organization | Social Web | Social web | Textilhandel | Textile distribution | Modularisierung | Modularity | Einzelhandel | Retail trade | Virtuelles Team | Virtual team |
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