Questionnaire design : how to plan, structure and write survey material for effective market research
Year of publication: |
2004
|
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Authors: | Brace, Ian |
Publisher: |
London [u.a.] : Kogan Page |
Subject: | Marketing research | Methodology | Questionnaires | Design | Fragebogen | Marktforschung |
Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
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Brace, Ian, (2008)
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Moderne Methoden der Marktforschung : Kunden besser verstehen
Gansser, Oliver A., (2017)
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The practice of market research : an introduction
MacGivern, Yvonne, (2009)
- More ...
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An introduction to market & social research : planning & using research tools & techniques
Adams, Karen, (2006)
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Profiling key purchase influencers : those perceived as consumer savvy
Nancarrow, Clive, (2011)
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Consumer savvy and intergenerational effects
Nancarrow, Clive, (2008)
- More ...