Questionnaire design : how to plan, structure and write survey material for effective market research
Ian Brace
| Year of publication: |
2008 ; 2. ed.
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|---|---|
| Authors: | Brace, Ian |
| Publisher: |
London [u.a.] : Kogan Page |
| Subject: | Marketing research | Methodology | Questionnaires | Design | Fragebogen | Marktforschung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XI, 305 S. : Ill. 24cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-7494-5028-1 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004911804