Ramadhan street food bazaar shopping : investigating the effect of Malaysian Muslim consumer's visual sensory cues on purchase behaviour and satisfaction
Year of publication: |
2024
|
---|---|
Authors: | Nur Ilya Diana Bahrol Azman ; Zahari, Mohd Salehuddin Mohd ; Mohd Hafiz Hanafiah ; Ferdian, Feri |
Published in: |
Journal of Islamic marketing. - Bingley : Emerald, ISSN 1759-0841, ZDB-ID 2553045-8. - Vol. 15.2024, 1, p. 260-278
|
Subject: | Food shopping | Post-purchase evaluation | Purchase behaviour | Ramadhan bazaar | Visual sensory | Konsumentenverhalten | Consumer behaviour | Malaysia | Online-Handel | Online retailing | Kundenzufriedenheit | Customer satisfaction | Wahrnehmung | Perception | Ambulanter Handel | Itinerant trade |
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