Reversing gears : inverting the innovation-flow paradigm with reverse innovation
Year of publication: |
January-February 2018
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Authors: | Janda-Eble, Sergej ; Schuhmacher, Monika C. ; Kuester, Sabine |
Published in: |
Research technology management : RTM. - Arlington, VA : Industrial Research Inst., ISSN 0895-6308, ZDB-ID 616140-6. - Vol. 61.2018, 1, p. 46-57
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Subject: | Reverse innovation | Emerging markets | Schwellenländer | Emerging economies | Produktentwicklung | New product development | Innovation | Multinationales Unternehmen | Transnational corporation | Innovationsmanagement | Innovation management |
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