Social media and the new product development during COVID-19 : an integrated model for SMEs
Year of publication: |
2021
|
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Authors: | Rakshit, Sandip ; Mondal, Sandeep ; Islam, Nazrul ; Jasimuddin, Sajjad M. ; Zhang, Zuopeng |
Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 170.2021, p. 1-15
|
Subject: | Customer empathy | New product development | Small and medium-sized enterprises (SMEs) | Social media | Structural equation modeling | KMU | SME | Social Web | Social web | Produktentwicklung | Beziehungsmarketing | Relationship marketing | Coronavirus | Innovation | Strukturgleichungsmodell | Structural equation model |
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